De Jong & Laan accountancy firm is ambitious. So, there is room for new, enthusiastic, passionate colleagues to help achieve those ambitions. To find more qualified employees, a strong employer brand is essential. Certainly with today's job market. We helped put de Jong & Laan on the map as the great employer that they are.
The challenge
In the war for talent, it comes down to attracting the right people with a real employer story. And to retaining these employees with an employee journey that offers many great experiences. Starting from the moment they apply, to all of the steps they take over the course of their career. So that your colleagues can grow into becoming your ambassadors. Ofcourse, we're talking about employer branding.
The new brand concept offers opportunities to give the employer brand a fresh new impulse. The request: help us develop a strong employer brand that corresponds with the new brand positioning.
Diagnose
Besides the salary, opportunities to develop are the most important conditions for employees. In fact, 40% of young professionals say they won't be working for the same employer next year because there is not enough attention for their (personal) development. At de Jong & Laan, this is certainly not the case. Here, they offer a whole range of opportunities to grow and to have a wonderful career. At de Jong & Laan, you come first.
Strategy
We captured that in the &NOWYOU! Concept, in which we focus on the people at De Jong & Laan and their ambitions, with a nice story about their development in a fresh, vibrant style. We get current colleagues to explain how De Jong & Laan have helped them pursue their ambitions, and we challenge prospective colleagues to fulfil their own ambitions within the organization. This creates pride internally, and impact externally.
Tactics
And this results in heaps of great content. Wonderful evidence of all the career opportunities available at de Jong and Laan. This content is shared widely on the social media channels and can be found on the new working-at page we co-designed. Read how Roy obtained his AA title, how Yinte earned her Bachelor and how Peter is building the finest VAT team. And that's not all. Because we are still working on much more great content together.
Result
With a new and inspiring employer story, fresh captivating content and an appealing working-at page, the de Jong & Laan employer brand is solidly positioned to seamlessly connect to the renewed brand concept. The applications are piling in!
Like to know more?
Like to know more about this case or would you like to get started with something similar? Give Franklin a call. He is the Advisor on this project and would be happy to tell you more.
