The bus is cheaper than you think

Do you know how much it costs to take the bus? You're probably thinking it's more expensive than it is. After all, that's what ninety percent of people think, according to research carried out by Brabant’s transport company, Bravo. Time to set the record straight! We hit the streets and asked people, "How much do you think it costs to take the bus from here to there?" The more people who guessed wrong, the more proof we had that taking the bus is actually cheaper than you think. This resulted in hilarious content for the online video campaign, “de Preisvraag” – a playfully clever way to help the people of Brabant realize: taking is bus is really affordable.