Buspoints

It sounds perfectly normal. Greeting the bus driver, keeping the bus tidy, avoiding being a nuisance to other travelers, and not blocking seats with your luggage. But if it were that normal, everyone would be doing it.

Mass Transit Groningen Drenthe approached us with the question: 'How can we encourage our travelers to stick to the rules, so the bus keeps on being a pleasant way to travel for everyone? And above all, how do we make it fun rather than preachy?'

Quite a challenge, of course. In life, game rules are the only fun rules. So, why not turn good travel behavior into a game? When you're a good passenger, you score bus points. Earned enough points? Then you could win some great prizes.