The Dutch Santa's wild ride
Centraal Beheer
Each year, it's a surprise. The insurance company, Centraal Beheer, creates campaigns for Dutch Saint Nicolas holiday. And each time, they work with us to create a new story – with actor Jochem van Gelder playing the saint. The Dutch Santa always needs to "call Apeldoorn" because of some massive problem that threatens to ruin the holiday. And 2023 was no different. Santa Claus got lost on his way to the Netherlands and found himself in a large, dangerous forest, far from civilization. Or... maybe not?
