---
title: A brand got its sparkle back
date: 2025-09-25T02:20:00-07:00
author: Emotion
canonical_url: "https://www.emotion.nl/en/work/horecava"
section: Cases
---
# A brand got its sparkle back

##### Horecava

StrategyDesignBranding

Horecava is one of the largest hospitality industry trade shows, welcoming over 60,000 visitors each year. As great as that is, the organization was ready for a change of pace. It was time to take what had grown into a fun party back to being a serious trade show for hospitality professionals eager to improve their business profile. So the branding needed to communicate this. We achieve this with a complete repositioning and a sparkling rebranding that is just as dynamic, colorful and energetic as the world of hospitality. And lets all visitors know – this is where I'll find everything I need to add more sparkle to my business.

![](https://www.emotion.nl/media/Cases/Horecava/_2560x1184_crop_center-center_82_line/Horecava_merk-dat-bruist_full-width-IMG-1.jpg)

Horecava is one of the largest hospitality industry trade shows, welcoming over 60,000 visitors each year. As great as that is, the organization was ready for a change of pace. It was time to take what had grown into a fun party back to being a serious trade show for hospitality professionals eager to improve their business profile. So the branding needed to communicate this. We achieve this with a complete repositioning and a sparkling rebranding that is just as dynamic, colorful and energetic as the world of hospitality. And lets all visitors know – this is where I'll find everything I need to add more sparkle to my business.

![](https://www.emotion.nl/media/Cases/Horecava/_2560x960_crop_center-center_82_line/Horecava_merk-dat-bruist_full-width-IMG-2.jpg)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x880_crop_center-center_82_line/Horecava_merk-dat-bruist_full-width-IMG-3.jpg)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x2921_crop_center-center_82_line/Horecava_merk-dat-bruist_Collage-1.png)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x880_crop_center-center_82_line/Horecava_merk-dat-bruist_full-width-IMG-4.jpg)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x2578_crop_center-center_82_line/Horecava_merk-dat-bruist_Collage-2.png)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x933_crop_center-center_82_line/Horecava_merk-dat-bruist_Vlaggen.jpg)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x2572_crop_center-center_82_line/Horecava_merk-dat-bruist_Collage-3.png)

![](https://www.emotion.nl/media/Cases/Horecava/_2560x880_crop_center-center_82_line/Horecava_merk-dat-bruist_Fles.jpg)