A brand got its sparkle back

Horecava is one of the largest hospitality industry trade shows, welcoming over 60,000 visitors each year. As great as that is, the organization was ready for a change of pace. It was time to take what had grown into a fun party back to being a serious trade show for hospitality professionals eager to improve their business profile. So the branding needed to communicate this. We achieve this with a complete repositioning and a sparkling rebranding that is just as dynamic, colorful and energetic as the world of hospitality. And lets all visitors know – this is where I'll find everything I need to add more sparkle to my business.