---
title: "When you dare, you win"
date: 2026-01-07T04:27:00-08:00
author: Emotion
canonical_url: "https://www.emotion.nl/en/work/when-you-dare-you-win"
section: Cases
---
# When you dare, you win

##### Wadinko

PositioneringAnimationDesignBranding

**Entrepreneurs are courageous.** They're full of ideas, see opportunities everywhere and aren't afraid to go for it. But sometimes turning plans into success takes serious knowledge and expertise. That’s what they get at **WAAG**—a new initiative by investment company **Wadinko** that's designed to help ambitious entrepreneurs grow their organizations. We were asked to launch this new initiative into the market—with a striking name that reflects the drive and ambition of entrepreneurs. And a powerful visual identity full of energy and momentum.

![](https://www.emotion.nl/media/_2560x1072_crop_center-center_82_line/Logo-WAAG.png)

![](https://www.emotion.nl/media/_1440x1333_crop_center-center_82_line/Thumbnail-Wint.png)

![](https://www.emotion.nl/media/_1440x1333_crop_center-center_82_line/Thumbnail-WAAG.png)

![](https://www.emotion.nl/media/_2560x1224_crop_center-center_82_line/Posts.png)

![](https://www.emotion.nl/media/_670x670_crop_center-center_60_line/WAAG-Mobiel-2.png)

![](https://www.emotion.nl/media/_2560x1532_crop_center-center_82_line/WAAG-Website-large.png)

![](https://www.emotion.nl/media/_2560x1224_crop_center-center_82_line/WAAG-Shoot-01.png)

![](https://www.emotion.nl/media/_1440x2140_crop_center-center_82_line/Thumbnail-WAAG-Dames.png)

![](https://www.emotion.nl/media/_1440x1477_crop_center-center_82_line/Thumbnail-WAAG-dame.png)

![](https://www.emotion.nl/media/_2560x1018_crop_center-center_82_line/steps.png)