---
title: Agency
date: 2025-08-26T05:38:00-07:00
author: admin
canonical_url: "https://www.emotion.nl/en/agency"
section: Content page
---
# Agency

**Emotion** is an independent creative, strategic agency based in Apeldoorn, the Netherlands. We've been helping our clients inspire people, and make daring choices and long-overdue changes since 2004. With creative ideas that win hearts and build strong relationships. We develop new brands that stand out in crowded marketplaces – and energize existing brands so they fight the good fight. And when our clients face challenges, we shower them with creative solutions and make the unfamiliar totally lovable.

## This is what we do 

Everything we create is designed to get something going or change things forever. Making brands stronger and customers more loyal. Shifting cultures or behaviors. Generating more leads. Or inspiring employees to be incredibly proud. We're happy to do all this and more for you. With outstanding strategy and creative ideas that people remember. Thoroughly thought through by human beings, and delightfully down-to-earth in execution. **No bullshit!**

### Strategy

- Strategy and journeys
- Positioning
- Strategy
- Brand strategy
- Internal branding
- Employer branding

### Creation

- Concept development
- Visual identity
- Copywriting and design
- Social media content
- Video/animation
- Photography
- Podcasts
- Events

### Activation

- Campaign and content strategy
- Activation campaigns
- Social media and display advertising
- Search
- Conversion optimization

### Technology

- Data and insights
- Digital architecture, strategy and media
- Websites, apps and platforms
- UX/UI design
- Games
- AI tooling

## Our agency

For 20 years and counting, we've helped our clients change and achieve things. Emotion is unconventional, free-thinking and independent. That means we're free to make our own choices – ones that match our agency culture and the values we believe in. Are we an ad agency? Not anymore. These days we see ourselves as a flexible creative community of colleagues, co-workers, clients, partners and friends. A club of creative, smart people who thrive on joining forces to solve branding and communication puzzles with deep thinking, creative insights and clever technology. We always in control, so you can trust that everything we've created perfectly fits with every idea we've thought up and produced for your brand. All that we do, we do with love, energy and craftsmanship. That's it. That's our secret. Now it's yours to share with your world.

![](https://www.emotion.nl/media/_2560x1706_crop_center-center_82_line/Bureau-01.jpg)

![](https://www.emotion.nl/media/_2560x1706_crop_center-center_82_line/Bureau-02.jpg)

## Think Human

We work for insurance companies, public transportation, healthcare organizations, medtech, retailers, real estate, travel companies, educational institutions, governmental organizations and tech companies. Or actually, we work for the people they want to reach. We don't talk about target audiences – we talk about people. This is how we look at it: every day you have a chance to make your clients' lives better, nicer, more inspiring or easier. Right? If you really understand your people, you can play a positive role in their daily lives. What makes their heart beat a little faster? What frustrates them? What are their dreams? If you understand why people do what they do, you can help them and make lasting change.

## Where the magic happens

![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/Daan_VVE.jpeg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/Maico_shoot.jpeg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/Sneek_waterskieen.jpeg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/Drakenboot.jpeg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/Maico_Restauratiefonds.jpeg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/IMG_2588.jpg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/IMG_2326.jpg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/IMG_2392.jpg)![](https://www.emotion.nl/media/Sfeerbeelden/_1200x670_crop_center-center_82_line/IMG_1068.jpg)

## Our people

A fine team of 25 creatives, designers, strategists, copywriters, visual artists, digital thinkers, techies, brand architects and project managers – all of whom share a passion for creating exceptional things and making it all work. They're truly nice people that are great to work with. On your behalf, we work with specialists, our technical brother Appmanschap, and a few dedicated, specialized partners that we blindly trust with your and our projects

Joyce van den Berg###### Joyce van den Berg•Project manager•Joyce van den Berg•Project manager•Joyce van den Berg•Project manager•Joyce van den Berg•Project manager•Joyce van den Berg•Project manager•Joyce van den Berg•Project manager•

![Photo of our team member Joyce van den Berg](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-24.jpg)Maico Mulderij###### Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•Maico Mulderij•Designer•

![Photo of our team member Maico Mulderij](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-18.jpg)Stephanie Spijkerboer###### Stephanie Spijkerboer•Senior Project Manager•Stephanie Spijkerboer•Senior Project Manager•Stephanie Spijkerboer•Senior Project Manager•Stephanie Spijkerboer•Senior Project Manager•Stephanie Spijkerboer•Senior Project Manager•Stephanie Spijkerboer•Senior Project Manager•

![Photo of our team member Stephanie Spijkerboer](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-3.jpg)Lizzy Klein Velthuis###### Lizzy Klein Velthuis•Junior Project Manager•Lizzy Klein Velthuis•Junior Project Manager•Lizzy Klein Velthuis•Junior Project Manager•Lizzy Klein Velthuis•Junior Project Manager•Lizzy Klein Velthuis•Junior Project Manager•Lizzy Klein Velthuis•Junior Project Manager•

![Photo of our team member Lizzy Klein Velthuis](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-8.jpg)Erica Ostendorf###### Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•Erica Ostendorf•Creative Lead•

![Photo of our team member Erica Ostendorf](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-42.jpg)Emma Keizer###### Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•Emma Keizer•Designer•

![Photo of our team member Emma Keizer](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x533_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-HR-56.jpg)Merle van Wijngeren###### Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•Merle van Wijngeren•Brand Manager•

![Photo of our team member Merle van Wijngeren](https://www.emotion.nl/media/_800x1200_crop_center-center_60_line/4133/Emotion-Portretten-Credits-Sven-Scholten-HR-46-V2.jpg)Mart Hulshof###### Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•Mart Hulshof•Concept Copy Writer•

![Photo of our team member Mart Hulshof](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-39.jpg)Cherinda Hoofdman###### Cherinda Hoofdman•Digital Strategist•Cherinda Hoofdman•Digital Strategist•Cherinda Hoofdman•Digital Strategist•Cherinda Hoofdman•Digital Strategist•Cherinda Hoofdman•Digital Strategist•Cherinda Hoofdman•Digital Strategist•

![Photo of our team member Cherinda Hoofdman](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-HR-6.jpg)Daan Hulshof###### Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•Daan Hulshof•Art Director•

![Photo of our team member Daan Hulshof](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-HR-49.jpg)Marinka Huisman###### Marinka Huisman•Senior Project Manager•Marinka Huisman•Senior Project Manager•Marinka Huisman•Senior Project Manager•Marinka Huisman•Senior Project Manager•Marinka Huisman•Senior Project Manager•Marinka Huisman•Senior Project Manager•

![Photo of our team member Marinka Huisman](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-52.jpg)Mieke Been###### Mieke Been•Senior Brand Manager | Teamlead Strategy & Advice•Mieke Been•Senior Brand Manager | Teamlead Strategy & Advice•

![Photo of our team member Mieke Been](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-59.jpg)Dennis Hoomans###### Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•Dennis Hoomans•Creative Lead•

![Photo of our team member Dennis Hoomans](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x533_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-HR-29.jpg)Rik Jansen###### Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•Rik Jansen•Brand Manager•

![Photo of our team member Rik Jansen](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-30.jpg)Thijs van Duijn###### Thijs van Duijn•Account Director | Senior Brand Manager•Thijs van Duijn•Account Director | Senior Brand Manager•

![Photo of our team member Thijs van Duijn](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-37.jpg)Sylvia van Lokven###### Sylvia van Lokven•Director Finance & HRM | Teamlead Backoffice & Teams•Sylvia van Lokven•Director Finance & HRM | Teamlead Backoffice & Teams•

![Photo of our team member Sylvia van Lokven](https://www.emotion.nl/media/_800x1200_crop_center-center_60_line/Emotion-Personeel-Credits-Sven-Scholten-LR-63.jpg)Casper Wentink###### Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•Casper Wentink•Designer•

![Photo of our team member Casper Wentink](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-HR-26.jpg)Rik van Kooten###### Rik van Kooten•Strategy Director | Senior Brand Manager•Rik van Kooten•Strategy Director | Senior Brand Manager•

![Photo of our team member Rik van Kooten](https://www.emotion.nl/media/_800x1200_crop_center-center_60_line/Emotion-Personeel-Credits-Sven-Scholten-LR-66.jpg)Mandy van de Bunte###### Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•Mandy van de Bunte•HR Manager•

![Photo of our team member Mandy van de Bunte](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-36_2.jpg)Diana van Teeuwen###### Diana van Teeuwen•Desktop Publisher•Diana van Teeuwen•Desktop Publisher•Diana van Teeuwen•Desktop Publisher•Diana van Teeuwen•Desktop Publisher•Diana van Teeuwen•Desktop Publisher•Diana van Teeuwen•Desktop Publisher•

![Photo of our team member Diana van Teeuwen](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-15.jpg)Robin Esselink###### Robin Esselink•ICT/facilities Employee•Robin Esselink•ICT/facilities Employee•Robin Esselink•ICT/facilities Employee•Robin Esselink•ICT/facilities Employee•Robin Esselink•ICT/facilities Employee•Robin Esselink•ICT/facilities Employee•

![Photo of our team member Robin Esselink](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-54.jpg)Lisanne van de Weijer###### Lisanne van de Weijer•Senior Project Manager•Lisanne van de Weijer•Senior Project Manager•Lisanne van de Weijer•Senior Project Manager•Lisanne van de Weijer•Senior Project Manager•Lisanne van de Weijer•Senior Project Manager•Lisanne van de Weijer•Senior Project Manager•

![Photo of our team member Lisanne van de Weijer](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x533_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-10.jpg)Marc Ankersmid###### Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•Marc Ankersmid•Strategist•

![Photo of our team member Marc Ankersmid](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1200_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-12.jpg)Anniek van den Hout###### Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•Anniek van den Hout•Stagiair•

![Photo of our team member Anniek van den Hout](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x533_crop_center-center_60_line/IMG_3977-2.jpg)Dylan Oosterhoff###### Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•Dylan Oosterhoff•Stagiair•

![Photo of our team member Dylan Oosterhoff](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x533_crop_center-center_60_line/Emotion-Portretten-Credits-Sven-Scholten-LR-34.jpg)Jessica Weinhold###### Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•Jessica Weinhold•Projectmanager•

![Photo of our team member Jessica Weinhold](https://www.emotion.nl/media/Medewerkers/Nieuwe-fotos/_800x1199_crop_center-center_60_line/IMG_3984.jpg)

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