Rebranding two inspiring vocational schools

High school is one of the most important and memorable times of your life. That makes choosing the right school a bit nerve-wracking. Apeldoorn's three vocational high schools believe a strong brand helps make a good first impression on students. And because they were joining together to become two new schools, they asked us to create their branding. Two completely new brands, that feel like they're family. And that communicate what students can expect. A fine school where, for four years, students have time to discover who they are and what they like by doing a lot and trying new things. This was the inspiration behind UDO (you do) and UGO (you go). Young, fresh and full of positive energy – just like the students, their curiosity and their creativity.