Introducing our new Think Human positioning
The essence of what we do remains the same: reaching customers with great communication. But the playing field we operate in is changing rapidly. These days, we have to deal with an abundance of stimuli, a growing media landscape and a non-stop stream of digital innovations. Marcom professionals constantly need to continue developing themselves. The same is true for marcom agencies. That is why we are turning a new page. With our new Think Human positioning and the correlating work method, we can optimally help you to communicate even better.
Since we started in 2004, we have become known as a social and people-centered agency. Franklin Tuin, Managing Director at Emotion: “This is thanks to, among other things, our long-term relationships with clients: some of them have been with us from the beginning. We also devote a lot of to our own people, both personally and in terms of development. Our people stay with us longer than the average and some of them have been here from the start. We also try to make the world around us a little better by dedicating some of our time to voluntary work. Being 'People-centered' has always been in our DNA, but we are now taking it a step further with our new 'Think Human' positioning.”
"Being 'People-centered' has always been in our DNA, but we are now taking it a step further with our new 'Think Human' positioning.”
Gaining trust starts with listening
The people-centered approach is not only part of who we are, but also the foundation of how we work. Franklin: “Gaining trust starts with listening. And that starts with empathy. Good communication is the result of really understanding people well. Only when you can relate to their ambitions, dreams and concerns will you be truly relevant.”
“The first step of knowing and understanding is what we are now emphasizing even more. By setting up new methods and new forms of collaboration with our clients, for example. After all, they know their customers best. We are going to collaborate more intensively to work on a brand as one team. For some years, we have been utilizing our workplace: a unique room with a pub where we can get together for some in-depth brainstorming during our Pub Sessions. Here, we can tap into each other's expertise.
"Good communication is the result of really understanding people well. Only when you can relate to their ambitions, dreams and concerns will you be truly relevant.”
Creativity is not a goal, but a tool
Only once we have sharply defined the challenge we can begin to think about the best solution. “Full-service, but by really going from insight to optimization,” says Franklin. “The days of knocking on an agency's door for creativity are over. Creativity is not a goal, but a tool. Just like technology. Insight, strategy, creation, and realization are all on the same level. All of these steps must be carefully completed so that we achieve really meaningful results.”
"Insight, strategy, creation and realization are all on the same level. All of these steps must be carefully completed so that we achieve really meaningful results.”
Pragmatic before perfect
Then we get to work. 'D’r an', is what we say in eastern Holland when we need to roll up our sleeves,” says Franklin. “Here, pragmatism comes before perfection. We think everything through in great deal in order to properly elaborate and devise a first test proposal for feedback, knowledge, and fine-tuning. Because no matter how great an idea is, we won't know if it works until we try it in practice.”
That is our new work method. Diagnose. Strategy. Tactics. Co-creating with the client as much as possible and always with a focus on people. Sounds straightforward, and it actually is. Interested in getting together to discuss the best solution for your challenge? Contact us and schedule a Pub Session today. You are always welcome!